The Measurement Revolution: How To Thrive With Digital Analytics (Paperback) (ISBN-13: 9781724820525)

The cost of collecting, storing, and analyzing data has decreased about 10,000 times over the last 20 years In addition, technology experts agree that this trend of lower technology prices will last at least another 20 years.Therefore, we can measure, record, analyze, and communicate at rapidly decreasing costs at a rate never experienced in human history. This leads to the two major benefits:1.Measuring phenomena that existed before but have never been measured.2.Measuring more frequently and precisely the manual processes that existed before.Measuring more, faster, and better may yield tremendous business benefits, but only if you know when the cost of measurement is less than the benefit of the measurement. This is, in essence, what this book is all about.

Author: Greg Gutkowski
ISBN-10: 1724820524
ISBN-13: 9781724820525
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 08/03/2018
Pages: 194
Format: Paperback
Weight: 0.60lbs
Size: 8.80h x 5.90w x 0.60d