The Media Addict's Handbook: Restoring the Quality of Life in the Great Age of Mediation (Paperback) (ISBN-13: 9780615888842)

Jeff Einstein is a speaker, consultant, author and social critic with digital media chops dating all the way back to 1984, when he authored Einstein's Beginner's Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation's first digital advertising agency, acquired ten years later by DMB&B. Over the years Mr. Einstein's digital marketing and media initiatives have appeared in virtually every major business venue, including two front-page stories in The Wall Street Journal and cover stories for Red Herring Magazine, George, PC Magazine, and The New York Times Sunday Magazine. He has appeared as a featured speaker at hundreds of media and marketing tradeshows, seminars and workshops, and as a digital marketing and media expert on dozens of radio and TV programs, including NPR, the Today Show, CNN's 360 with Anderson Cooper and Lou Dobbs. Mr. Einstein currently lives with a wondrous lady in NYC, where he sells real estate, attends a congregational church, plays the guitar and battles nightly with a fierce gato. His teenage daughter lives up to her surname, so his tireless efforts to play cool don't fool her for a NY minute.