The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Katz, Helen

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Paperback) (ISBN-13: 9781032671369)

Vendor: Helen Katz
Product type: Books
Format: Paperback
$84.99
$84.99
$84.99
Subtotal: $84.99
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Katz, Helen

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

$84.99
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Katz, Helen

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

$84.99
Format: Paperback
Description
Description
x

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.



Author: Helen Katz
ISBN-10: 103267136X
ISBN-13: 9781032671369
Publisher: Routledge
Language: English
Published: 04/07/2025
Pages: 220
Format: Paperback
Weight: 0.72lbs
Size: 9.00h x 6.00w x 0.51d
By Helen Katz
By Helen Katz
x

Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, New York University, and the University of Illinois.

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