The Mobile Native's Guide to Marketing by Guerrieri, Aurelie

The Mobile Native's Guide to Marketing (Paperback) (ISBN-13: 9780692892961)

Vendor: Aurelie Guerrieri
Product type: Books
Format: Paperback
$24.99
$24.99
$24.99
Subtotal: $24.99
The Mobile Native's Guide to Marketing by Guerrieri, Aurelie

The Mobile Native's Guide to Marketing

$24.99
The Mobile Native's Guide to Marketing by Guerrieri, Aurelie

The Mobile Native's Guide to Marketing

$24.99
Format: Paperback
Description
Description
x
Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native.

Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.

This book offers a 360 vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives, and provides clear strategies to monetize mobile apps.

Author: Aurelie Guerrieri
ISBN-10: 0692892966
ISBN-13: 9780692892961
Publisher: Akilaone
Language: English
Published: 05/21/2017
Pages: 258
Format: Paperback
Weight: 0.84lbs
Size: 9.02h x 5.98w x 0.58d
By Aurelie Guerrieri
By Aurelie Guerrieri
x
Aurelie Guerrieri is a leading global catalyst in mobile advertising and a champion for gender diversity. She advises mobile, digital and IoT businesses on growth scaling. Silicon Valley CMO and McKinsey trained, she has helped blue chips and rising stars alike leverage mobile for 8-digit revenue expansion and successful exits. Aurelie is President Emeritus of Women in Wireless, an organization she grew to 12,000 members worldwide. She is a sought after public speaker and contributor to media publications, and creator of the popular Mobile Native column in The Drum. In 2016, she was named one of 25 Mobile Women to Watch by Mobile Marketer.

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