The Modern Marketer's Field Guide (Paperback) (ISBN-13: 9780615487816)

The speed of innovation and change in B2B marketing has never been greater. And the need for clarity, for a blueprint, for a guide to what's really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion - that's what we get asked for more than anything else. Which is why we wrote this book. It covers a lot of ground, but quickly. We've addressed a comprehensive view of the sales and marketing pipeline, but done it in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.

Author: Matt Heinz
ISBN-10: 0615487815
ISBN-13: 9780615487816
Publisher: Heinz Marketing Press
Language: English
Published: 08/19/2013
Pages: 150
Format: Paperback
Weight: 0.50lbs
Size: 9.00h x 6.00w x 0.35d