The Nature of Marketing: Marketing to the Swarm as Well as the Herd by Brymer, C.

The Nature of Marketing: Marketing to the Swarm as Well as the Herd (Hardcover) (ISBN-13: 9780230203365)

Vendor: C. Brymer
Product type: Books
Format: Hardcover
$58.00
$58.00
$58.00
Subtotal: $58.00
The Nature of Marketing: Marketing to the Swarm as Well as the Herd by Brymer, C.

The Nature of Marketing: Marketing to the Swarm as Well as the Herd

$58.00
The Nature of Marketing: Marketing to the Swarm as Well as the Herd by Brymer, C.

The Nature of Marketing: Marketing to the Swarm as Well as the Herd

$58.00
Format: Hardcover
Description
Description
x
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

Author: C. Brymer
ISBN-10: 0230203361
ISBN-13: 9780230203365
Publisher: Palgrave MacMillan
Language: English
Published: 11/14/2008
Pages: 205
Format: Hardcover
Weight: 1.41lbs
Size: 9.20h x 6.00w x 0.80d
By C. Brymer
By C. Brymer
x
CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Brymer is one of the foremost experts on brands and marketing and has worked for many of the world's most well-known and successful companies.

DDB operates offices in nearly 100 countries and is recognized for creating some of the world's most celebrated campaigns.

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