The New Generation Z in Asia: Dynamics, Differences, Digitalization by Gentina, Elodie

The New Generation Z in Asia: Dynamics, Differences, Digitalization (Paperback) (ISBN-13: 9781800432239)

Vendor: Elodie Gentina
Product type: Books
Format: Paperback
$43.99
$43.99
$43.99
Subtotal: $43.99
The New Generation Z in Asia: Dynamics, Differences, Digitalization by Gentina, Elodie

The New Generation Z in Asia: Dynamics, Differences, Digitalization

$43.99
The New Generation Z in Asia: Dynamics, Differences, Digitalization by Gentina, Elodie

The New Generation Z in Asia: Dynamics, Differences, Digitalization

$43.99
Format: Paperback
Description
Description
x
The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.

Author: Elodie Gentina
ISBN-10: 1800432232
ISBN-13: 9781800432239
Publisher: Emerald Publishing Limited
Language: English
Published: 09/12/2022
Pages: 224
Format: Paperback
Weight: 0.60lbs
Size: 8.90h x 5.91w x 0.71d
By Elodie Gentina
By Elodie Gentina
x
Elodie Gentina is an Associate Professor of Marketing at IESEG School of Management in France. Elodie is the author of two books on Generation Z and has published many academic articles on this topic in Journal of Business Research, Journal of Business Ethics, Information and Management, and Computers and Education...
Emma Parry is a Professor of Human Resource Management (HRM) and Head of the Changing World of Work Group at Cranfield School of Management. She is the author or editor of several books and the author of numerous academic papers in the area of HRM.

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