The New Global Marketing Reality by Brookes, R.

The New Global Marketing Reality (Paperback) (ISBN-13: 9781349509799)

Vendor: R. Brookes
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
The New Global Marketing Reality by Brookes, R.

The New Global Marketing Reality

$54.99
The New Global Marketing Reality by Brookes, R.

The New Global Marketing Reality

$54.99
Format: Paperback
Description
Description
x
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Author: R. Brookes,R. Palmer
ISBN-10: 1349509795
ISBN-13: 9781349509799
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2004
Pages: 292
Format: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.69d
By R. Brookes
By R. Brookes
x
RICHARD BROOKES is Associate Professor in the Department of Marketing at the University of Auckland, New Zealand.

ROGER PALMER is in the Marketing and Logistics Group at Cranfield School of Management.

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