The New Influencers: A Marketer's Guide to the New Social Media by Gillin, Paul

The New Influencers: A Marketer's Guide to the New Social Media (Paperback) (ISBN-13: 9781884956942)

Vendor: Paul Gillin
Product type: Books
Format: Paperback
$16.95
$16.95
$16.95
Subtotal: $16.95
The New Influencers: A Marketer's Guide to the New Social Media by Gillin, Paul

The New Influencers: A Marketer's Guide to the New Social Media

$16.95
The New Influencers: A Marketer's Guide to the New Social Media by Gillin, Paul

The New Influencers: A Marketer's Guide to the New Social Media

$16.95
Format: Paperback
Description
Description
x
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Author: Paul Gillin
ISBN-10: 1884956947
ISBN-13: 9781884956942
Publisher: Quill Driver Books
Language: English
Published: 05/01/2009
Pages: 236
Format: Paperback
Weight: 0.65lbs
Size: 8.90h x 5.90w x 0.70d

Review Citation(s):
Reference and Research Bk News 08/01/2009 pg. 119
By Paul Gillin
By Paul Gillin
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Paul Gillin is a social media marketing consultant. He was the founding editor of ""Computerworld"" and ""TechTarget ""and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of ""Dealing with Darwin"" and ""Living on the Fault Line."" He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.

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