The New Selling Model: Targeting an Unsellable Generation (Paperback) (ISBN-13: 9798858029151)

People are avid buyers. They adore bringing home a top-notch item, plus they adore saving money. But they detest being marketed to, which is awful for anyone in sales. Even if they like the item you're offering, they detest feeling as though they were duped into making a purchase. Because of this, selling is more difficult than ever, and if you want to increase sales and keep consumers coming back, you need to modify the way you do business.

This one-of-a-kind adopts a ground-breaking viewpoint on the art of selling: that simply understanding how to sell is insufficient. To sell more successfully, you must learn to think like a buyer. You need to comprehend the purchasing process and what your clients desire, not from a salesperson's viewpoint.

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