The New Typography in Scandinavia: Modernist Design and Print Culture (Paperback) (ISBN-13: 9781350428133)

This is the first in-depth work on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice.

The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernizing force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice.

Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.

Author: Trond Klevgaard
ISBN-10: 1350428132
ISBN-13: 9781350428133
Publisher: Bloomsbury Visual Arts
Language: English
Published: 01/11/2024
Pages: 272
Format: Paperback
Weight: 1.36lbs
Size: 9.15h x 6.15w x 0.70d