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The Next Cmo: A Guide to Operational Marketing Excellence (Paperback) (ISBN-13: 9781480894112)
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Peter Mahoney
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Books
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Description
xThe world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Author: Peter Mahoney, Scott Todaro, Dan Faulkner
ISBN-10: 1480894117
ISBN-13: 9781480894112
Publisher: Archway Publishing
Language: English
Published: 08/25/2020
Pages: 174
Format: Paperback
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
By Peter Mahoney
xPeter Mahoney
Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies.
Scott Todaro
Scott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students.
Dan Faulkner
Dan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.
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