The Next Cmo: A Guide to Operational Marketing Excellence by Mahoney, Peter

The Next Cmo: A Guide to Operational Marketing Excellence (Hardcover) (ISBN-13: 9781480894129)

Vendor: Peter Mahoney
Product type: Books
Format: Hardcover
$30.95
$30.95
$30.95
Subtotal: $30.95
The Next Cmo: A Guide to Operational Marketing Excellence by Mahoney, Peter

The Next Cmo: A Guide to Operational Marketing Excellence

$30.95
The Next Cmo: A Guide to Operational Marketing Excellence by Mahoney, Peter

The Next Cmo: A Guide to Operational Marketing Excellence

$30.95
Format: Hardcover
Description
Description
x

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.



Author: Peter Mahoney, Scott Todaro, Dan Faulkner
ISBN-10: 1480894125
ISBN-13: 9781480894129
Publisher: Archway Publishing
Language: English
Published: 08/25/2020
Pages: 174
Format: Hardcover
Weight: 0.79lbs
Size: 8.50h x 5.50w x 0.56d
By Peter Mahoney
By Peter Mahoney
x

Peter Mahoney

Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies.

Scott Todaro

Scott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students.

Dan Faulkner

Dan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.

Recently Viewed Products