The Obama Victory: How Media, Money, and Message Shaped the 2008 Election by Kenski, Kate

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election (Paperback) (ISBN-13: 9780195399561)

Vendor: Kate Kenski
Product type: Books
Format: Paperback
$36.99
$36.99
$36.99
Subtotal: $36.99
The Obama Victory: How Media, Money, and Message Shaped the 2008 Election by Kenski, Kate

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election

$36.99
The Obama Victory: How Media, Money, and Message Shaped the 2008 Election by Kenski, Kate

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election

$36.99
Format: Paperback
Description
Description
x
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?

In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more.

Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.

Author: Kate Kenski,Bruce W. Hardy,Kathleen Hall Jamieson
ISBN-10: 0195399560
ISBN-13: 9780195399561
Publisher: Oxford University Press
Language: English
Published: 07/14/2010
Pages: 392
Format: Paperback
Weight: 1.25lbs
Size: 9.10h x 6.10w x 1.00d

Review Citation(s):
Choice 03/01/2011
By Kate Kenski
By Kate Kenski
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Kate Kenski is an Assistant Professor in the Department of Communication at the University of Arizona and was a member of the National Annenberg Election Survey team in 2000, 2004, and 2008. She has published over twenty articles in political communication and is co-author of Capturing Campaign Dynamics (OUP 2004).

Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team.

Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.

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