The Objects of Affection: Semiotics and Consumer Culture by Berger, A.

The Objects of Affection: Semiotics and Consumer Culture (Hardcover) (ISBN-13: 9780230103726)

Vendor: A. Berger
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
The Objects of Affection: Semiotics and Consumer Culture by Berger, A.

The Objects of Affection: Semiotics and Consumer Culture

$54.99
The Objects of Affection: Semiotics and Consumer Culture by Berger, A.

The Objects of Affection: Semiotics and Consumer Culture

$54.99
Format: Hardcover
Description
Description
x
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Author: A. Berger
ISBN-10: 0230103723
ISBN-13: 9780230103726
Publisher: Palgrave MacMillan
Language: English
Published: 08/18/2010
Pages: 198
Format: Hardcover
Weight: 0.75lbs
Size: 8.30h x 5.50w x 0.60d

Review Citation(s):
Choice 03/01/2011
By A. Berger
By A. Berger
x
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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