The Optimistic Alien: Fighting Back At Risky Markets (Paperback) (ISBN-13: 9781975608194)

An entertaining read for practitioners of both PR and Advertising. The Optimistic Alien is a book of survival in risky markets. It represents Mike Willard's journey in overcoming both personal and business challenges in his 22 years in Eastern Europe. We believe it will be of interest to any expatriate who has ever set foot in a foreign land, or any adventurer who has ever dreamed of pulling up stakes and doing so. One day Willard was bobbing up and down on his live-aboard cabin cruiser on the Potomac River in Washing-ton, D.C. and two weeks later he was taking steps to launch businesses in Moscow, Kyiv and Istanbul. The Optimistic Alien, an odyssey. The ups, the downs and the all-arounds of an American entrepreneur in the rough and tumble world of East European business.

Author: J. Michael Willard
ISBN-10: 1975608194
ISBN-13: 9781975608194
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 05/01/2011
Pages: 248
Format: Paperback
Weight: 0.58lbs
Size: 7.99h x 5.24w x 0.52d