The Owner's Guide To Not F*cking It Up (Again): A Brutally Honest Guide to Doing Marketing Right (Paperback) (ISBN-13: 9798248930463)

Most small business owners don't "fail at marketing" because they're lazy.
They fail because they're stuck in random acts of marketing-boosting posts, trying a new ad platform, redesigning the website again, then wondering why nothing feels predictable.

"The Owner's Guide to Not F*cking It Up (Again)" is a brutally honest, practical playbook for owners who are done winging it and ready to run marketing like a real system.

Instead of another list of hacks, this book gives you a clear, research-based sequence for growing a small or mid-size business using the VIDL Growth System(TM) - the same 7-step framework used with real companies in trades, clinics, salons, tutoring centers, and other local services across North America.

Inside, you'll learn how to:

• Stop doing "random" marketing and diagnose what's actually broken in your customer journey

• Take a hard, honest inventory of what's already working before you burn everything down (Step 0)

• Define the right audience and offer so your marketing finally talks to the people who actually buy

• Fix your brand presence so you look like a safe, credible choice everywhere customers meet you

• Build simple, focused funnels instead of sending paid traffic to a messy homepage

• Stop ghosting your own leads and set up follow-up that feels helpful, not pushy

• Turn content, SEO, and local visibility tools into a steady flow of the right customers, not vanity metrics

• Review your numbers every 90 days without becoming a "spreadsheet zombie," so you keep improving instead of restarting from scratch

You also get a full glossary and a set of practical appendices: the VIDL Step Health Check, an MVP checklist for real businesses, and a 90-day marketing plan template you can use with your team or your partners.

This book is for owners who:

• Have real revenue but feel like growth is fragile

• Are tired of jumping between agencies, tools, and "gurus" with no clear strategy

• Want calm, repeatable marketing that supports the business, instead of a circus they're always putting out fires in

If you're ready to stop guessing, stop restarting, and start running a grown-up marketing system that fits a real small business, this is your field guide.