The PDMA Toolbook 2 for New Product Development by Belliveau, Paul

The PDMA Toolbook 2 for New Product Development (Hardcover) (ISBN-13: 9780471479413)

Vendor: Paul Belliveau
Product type: Books
Format: Hardcover
$117.95
$117.95
$117.95
Subtotal: $117.95
The PDMA Toolbook 2 for New Product Development by Belliveau, Paul

The PDMA Toolbook 2 for New Product Development

$117.95
The PDMA Toolbook 2 for New Product Development by Belliveau, Paul

The PDMA Toolbook 2 for New Product Development

$117.95
Format: Hardcover
Description
Description
x
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

Author: Paul Belliveau
ISBN-10: 0471479411
ISBN-13: 9780471479413
Publisher: Wiley
Language: English
Published: 10/05/2004
Pages: 547
Format: Hardcover
Weight: 2.06lbs
Size: 9.43h x 6.50w x 1.29d
By Paul Belliveau
By Paul Belliveau
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PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.

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