The People Look at Radio by Lazersfeld, Paul F.

The People Look at Radio (Paperback) (ISBN-13: 9780807878972)

Vendor: Paul F. Lazersfeld
Product type: Books
Format: Paperback
$39.95
$39.95
$39.95
Subtotal: $39.95
The People Look at Radio by Lazersfeld, Paul F.

The People Look at Radio

$39.95
The People Look at Radio by Lazersfeld, Paul F.

The People Look at Radio

$39.95
Format: Paperback
Description
Description
x
This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book -- a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results.

Originally published in 1946.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Author: Paul F. Lazersfeld,Paul F. Lazerfeld,Harry Field
ISBN-10: 0807878979
ISBN-13: 9780807878972
Publisher: University of North Carolina Press
Language: English
Published: 11/01/2011
Pages: 168
Format: Paperback
Weight: 0.45lbs
Size: 8.30h x 5.40w x 0.50d

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