The Perfect Sales Presentation: These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully (Paperback) (ISBN-13: 9780553762907)

America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.

There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling.

You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including:

- Doing your homework beforehand
- Creating initial interest
- Fact finding
- Presenting the product
- Controlling--and assuming--the sale
- Overcoming objections
- Closing the sale
- Servicing the customer

The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there.

Author: Robert L. Shook
ISBN-10: 0553762907
ISBN-13: 9780553762907
Publisher: Random House Publishing Group
Language: English
Published: 03/01/1995
Pages: 208
Format: Paperback
Weight: 0.73lbs
Size: 9.10h x 6.10w x 0.57d