The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth (Hardcover) (ISBN-13: 9783032080301)

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation. Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today's digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect. Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.

Author: Leeya Hendricks
ISBN-10: 3032080304
ISBN-13: 9783032080301
Publisher: Palgrave MacMillan
Language: English
Published: 03/02/2026
Pages: 398
Format: Hardcover
Weight: 1.61lbs
Size: 9.21h x 6.14w x 0.88d