The Political Marketing Game by Lees-Marshment, J.

The Political Marketing Game (Paperback) (ISBN-13: 9781349359448)

Vendor: J. Lees-Marshment
Product type: Books
Format: Paperback
$59.99
$59.99
$59.99
Subtotal: $59.99
The Political Marketing Game by Lees-Marshment, J.

The Political Marketing Game

$59.99
The Political Marketing Game by Lees-Marshment, J.

The Political Marketing Game

$59.99
Format: Paperback
Description
Description
x
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Author: J. Lees-Marshment
ISBN-10: 1349359440
ISBN-13: 9781349359448
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2011
Pages: 259
Format: Paperback
Weight: 0.77lbs
Size: 8.50h x 5.50w x 0.61d
By J. Lees-Marshment
By J. Lees-Marshment
x
JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).

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