The Political Marketing Revolution: Transforming the Government of the UK by Lees-Marshment, Jennifer

The Political Marketing Revolution: Transforming the Government of the UK (Paperback) (ISBN-13: 9780719063077)

Vendor: Jennifer Lees-Marshment
Product type: Books
Format: Paperback
$29.95
$29.95
$29.95
Subtotal: $29.95
The Political Marketing Revolution: Transforming the Government of the UK by Lees-Marshment, Jennifer

The Political Marketing Revolution: Transforming the Government of the UK

$29.95
The Political Marketing Revolution: Transforming the Government of the UK by Lees-Marshment, Jennifer

The Political Marketing Revolution: Transforming the Government of the UK

$29.95
Format: Paperback
Description
Description
x
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers.

Author: Jennifer Lees-Marshment
ISBN-10: 0719063078
ISBN-13: 9780719063077
Publisher: Manchester University Press
Language: English
Published: 06/24/2004
Pages: 256
Format: Paperback
Weight: 0.89lbs
Size: 9.16h x 6.26w x 0.78d
By Jennifer Lees-Marshment
By Jennifer Lees-Marshment
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Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing in the UK and Lecturer at Keele University

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