The Politics of Marketing the Labour Party by Wring, D.

The Politics of Marketing the Labour Party (Hardcover) (ISBN-13: 9780333689523)

Vendor: D. Wring
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
The Politics of Marketing the Labour Party by Wring, D.

The Politics of Marketing the Labour Party

$54.99
The Politics of Marketing the Labour Party by Wring, D.

The Politics of Marketing the Labour Party

$54.99
Format: Hardcover
Description
Description
x
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Author: D. Wring
ISBN-10: 0333689526
ISBN-13: 9780333689523
Publisher: Palgrave MacMillan
Language: English
Published: 11/23/2004
Pages: 262
Format: Hardcover
Weight: 0.99lbs
Size: 8.58h x 5.60w x 0.80d
By D. Wring
By D. Wring
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DOMINIC WRING is Senior Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.

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