The Portable MBA in Economics (Paperback) (ISBN-13: 9780471595267)

Economics should play a crucial role in every business decision, yet many business people do not have a firm grasp of the concepts or fully understand how economics relates to the business decision at hand. This study offers a crisp overview of economic concepts along with case studies that demonstrate exactly how to apply economics to everyday business decisions and forecasting. From analyzing the demand for a product to sliding economies of scale, these applied lessons in economics round off with a major glossary of terms used by economists and business people.

Author: Philip K. y. Young, John J. McAuley
ISBN-10: 0471595268
ISBN-13: 9780471595267
Publisher: Wiley
Language: English
Published: 04/14/1994
Pages: 304
Format: Paperback
Weight: 1.20lbs
Size: 9.16h x 7.92w x 0.69d