The Portable MBA in Marketing by Schewe, Charles D.

The Portable MBA in Marketing (Hardcover) (ISBN-13: 9780471193678)

Vendor: Charles D. Schewe
Product type: Books
Format: Hardcover
$80.00
$80.00
$80.00
Subtotal: $80.00
The Portable MBA in Marketing by Schewe, Charles D.

The Portable MBA in Marketing

$80.00
The Portable MBA in Marketing by Schewe, Charles D.

The Portable MBA in Marketing

$80.00
Format: Hardcover
Description
Description
x
Der schnellste Weg, Ihre Produkte und Ideen zu vermarkten! Einer der Bestseller der 'Portable MBA'-Reihe, jetzt in vollständig überarbeiteter und aktualisierter Neuauflage, hilft Ihnen beim Planen und Entscheiden. Fesselnd und gut verständlich geschrieben - in dem Stil, der diese Reihe so erfolgreich macht!

Author: Charles D. Schewe, Alexander Hiam
ISBN-10: 0471193674
ISBN-13: 9780471193678
Publisher: Wiley
Language: English
Published: 04/20/1998
Pages: 512
Format: Hardcover
Weight: 2.41lbs
Size: 10.32h x 7.40w x 1.36d
By Charles D. Schewe
By Charles D. Schewe
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CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing.

ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.

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