The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow (Hardcover) (ISBN-13: 9789811658679)

1.Introduction.- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective.- 3.Five phases for how customer behavior changed in response to COVID-19.- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred.- 5. Section Two: Customer-centric growth strategies.- 6. An opportunity unlike ever before.- 7. First quadrant: status quo growth strategy.- 8. Second quadrant: new customer markets.- 9. Third quadrant: new products.- 10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products.- 11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW.- 12. Create emotional connections to CREATES loyalty.- 13. Demonstrate product value.- 14. Extend digital footprint.- 15. Conclusion.


Author: Ofer Mintz
ISBN-10: 9811658676
ISBN-13: 9789811658679
Publisher: Palgrave MacMillan
Language: English
Published: 02/13/2022
Pages: 224
Format: Hardcover
Weight: 0.98lbs
Size: 8.27h x 5.83w x 0.63d