The Power of Belonging: The Marketing Strategy for Branding (Hardcover) (ISBN-13: 9781450245784)

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you'll find out how some of the most successful companies have used the five human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you'll learn how to build a sustainable brand as well as strategies that will give your product and/or service a better chance to belong. Key topics include: - the reach of your product and how to extend it; - the sensory and emotional content of brands; - important brand elements; - case studies of Middle Eastern errors in marketing approaches. Stop ignoring what your audience wants and start delivering. Join a marketing maven as he shares proven methods to build your credibility and achieve significantly better results using The Power of Belonging.

Author: Said Aghil Baaghil
ISBN-10: 1450245781
ISBN-13: 9781450245784
Publisher: iUniverse
Language: English
Published: 08/02/2010
Pages: 152
Format: Hardcover
Weight: 0.73lbs
Size: 8.50h x 5.50w x 0.50d