The Power of Paradox: The Protean Leader and Leading in Uncertain Times (Hardcover) (ISBN-13: 9780415875103)

Nina Rosoff PhD is an Organization Behavioral Economist and Scientist. She has 45 years of experience researching, teaching as a practitioner/consultant and writer/author examining this area in business and in academia. Her career has been accounting for this slippery slope in an effort to make it useful to organization leader's success, economically and as human beings.

Her interest in hidden processes, paradox, dilemma and ironies and impossible decisions leaders face everyday is not today, nor was it forty-five years ago, part of standard economics. This brought Rosoff face to face with the unattended dilemma of economics; how to lead in uncertainty and paradox. Simple problems afford simple answers. Complex problems require complex answers. The economy is a very complex problem. The more complex the problem the more leaders do nothing.

What she observed working with global leaders at all organization levels is their tendency to simplify complex problems in order to offer a solution. The complexity of the economy does not go away. Leaders ignore and lose sight of this complexity by denying its presence not because they want to, but because of their own human inadequacies and ego limitations. The result is most leaders do not embrace ambiguity and manage complexity.

This is the challenge she took on. How might Rosoff find one small, apparently unrelated, inconsequential organization behavioral economic idea to empower leader's success 51% of the time by executing intended consequences, rather than failing 51% of the time because their best of intentions result in what she calls The Law of Unintended Consequences?

In 2010/2011, organizational behavioral economics is the platform for Rosoff's book. It is where organizations, human beings and money meet.

Her book brings organization behavioral economics into standard economics by offering leaders a way to embrace ambiguity and manage complexity rather than ignore it or deny its presence. Less stymied they are able to think dynamically with better human intelligence consistently successful economically, organizationally and as leaders.