The Power of Projection: When Storytelling Becomes a Business Norm (Paperback) (ISBN-13: 9781799259640)

Let me tell you a story...Being a great explainer is a skill that is proving to be a quintessential tool to people in business, politics, showbiz or for most anyone who just wants to have a better social life. People who possess or hone such skill have the ability to project the ambiguous, the strange and even the unappealing into a clear, familiar and inviting (sometimes funny) topic.Storytelling has proven to be the best projection method that captivates people. It makes things and situations easier to grasp and comprehend. It engages the audience in which in turn finally lead to persuasion.In this book, we will review the top five stories everyone needs to tell;1.Who I Am2.Why I am Here3.Vision4.Value5.Decision MakingMoreover, this book will share the sixteen elements that build up a story which leaves a lasting impact through analysis of several stories and anecdotes that showcase some of the elements.This book takes you in the realm of storytelling and then joins at the threshold of the real world - a world that naturally rejects truths, yet passionately accepts your stories...

Author: Hisham Ezzat
ISBN-10: 1799259641
ISBN-13: 9781799259640
Publisher: Independently Published
Language: English
Published: 03/11/2019
Pages: 284
Format: Paperback
Weight: 0.92lbs
Size: 9.00h x 6.00w x 0.64d