The Powerful Consumer: Psychological Studies Of The American Economy (Hardcover) (ISBN-13: 9781258217372)

The Powerful Consumer: Psychological Studies Of The American Economy by George Katona is a comprehensive examination of the role of consumer psychology in shaping the American economy. The book delves into the ways in which consumer attitudes, beliefs, and behaviors impact the marketplace, and how businesses and policymakers can use this information to their advantage.Katona draws on his extensive research and expertise in consumer psychology to explore a range of topics, including the psychology of consumption, the impact of advertising on consumer behavior, and the role of social and cultural factors in shaping consumer attitudes. He also examines the ways in which consumer psychology intersects with larger economic trends, such as inflation, recession, and economic growth.Throughout the book, Katona provides a clear and accessible overview of the key concepts and theories in consumer psychology, and offers practical insights and advice for businesses and policymakers looking to better understand and leverage the power of the consumer. With its insightful analysis and engaging writing style, The Powerful Consumer is an essential read for anyone interested in the intersection of psychology and economics, and the ways in which consumer behavior shapes our economy and society.A Product Of Work Done At The Survey Research Center Of The University Of Michigan.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: George Katona
ISBN-10: 1258217376
ISBN-13: 9781258217372
Publisher: Literary Licensing, LLC
Language: English
Published: 10/17/2011
Pages: 286
Format: Hardcover
Weight: 1.30lbs
Size: 9.00h x 6.00w x 0.81d