The Pricing and Revenue Management of Services: A Strategic Approach by Ng, Irene C. L.

The Pricing and Revenue Management of Services: A Strategic Approach (Paperback) (ISBN-13: 9780415551953)

Vendor: Irene C. L. Ng
Product type: Books
Format: Paperback
$65.99
$65.99
$65.99
Subtotal: $65.99
The Pricing and Revenue Management of Services: A Strategic Approach by Ng, Irene C. L.

The Pricing and Revenue Management of Services: A Strategic Approach

$65.99
The Pricing and Revenue Management of Services: A Strategic Approach by Ng, Irene C. L.

The Pricing and Revenue Management of Services: A Strategic Approach

$65.99
Format: Paperback
Description
Description
x

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.



Author: Irene C. L. Ng
ISBN-10: 0415551951
ISBN-13: 9780415551953
Publisher: Routledge
Language: English
Published: 04/01/2009
Pages: 196
Format: Paperback
Weight: 0.75lbs
Size: 9.10h x 6.10w x 0.50d

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