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"A brilliant, step-by-step guide to aligning price with customer behaviour."
Rory Sutherland, Vice Chairman, Ogilvy Group
Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?
If so, you're not alone.
Jenny Millar is the Founder and CEO of Untapped Pricing. A former eBay executive, she leads high-stakes pricing transformations and advises boards, investors, and CEOs on value strategy and commercial growth.
Ann Padley is a Senior Partner at Untapped Pricing. A strategist and educator, she brings deep expertise in human-centered design and advises scaleups and Fortune 500 organizations on how to embed customer insight and behavioural science into pricing strategy. Untapped Pricing is a leading consultancy trusted by leadership teams and investors worldwide to sharpen positioning, unlock profit, and accelerate growth through pricing. Find out more at: untappedpricing.co.ukThanks for subscribing!
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Take 20% off your first order
Enter the code below at checkout to get 20% off your first order