The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea (Hardcover) (ISBN-13: 9781450212021)

If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.

In his trademark fun and entertaining style, Bishop explains:

• Why most companies will never stand out in their marketplace, and how to avoid a similar fate;
• Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories;
• A step-by-step process to brand and package your BIG Idea;
• How to develop BIG promotional ideas to attract more high-quality prospects;
• Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money;
• Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus
• Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries.