The Product Specialist Handbook (Paperback) (ISBN-13: 9780980187618)

The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well a PS is trained can mean the difference between the success and failure of a product that needs public acceptance. Simms and Bob Thomas offer their years of product knowledge and experience in dealing with the public in this informative handbook, which translates into a simple point by point guide that will enable you or your staff to explain and promote your product to an otherwise uninformed public, and transform them into customers.

Author: Simms Thomas, Bob Thomas
ISBN-10: 0980187613
ISBN-13: 9780980187618
Publisher: Southern Book Club
Language: English
Published: 11/01/2009
Pages: 64
Format: Paperback
Weight: 0.16lbs
Size: 7.99h x 5.00w x 0.13d