The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches by Nagdeman, Jay

The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches (Hardcover) (ISBN-13: 9780470410790)

Vendor: Jay Nagdeman
Product type: Books
Format: Hardcover
$29.95
$29.95
$29.95
Subtotal: $29.95
The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches by Nagdeman, Jay

The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

$29.95
The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches by Nagdeman, Jay

The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

$29.95
Format: Hardcover
Description
Description
x
The Professional's Guide to Financial Services Marketing is directed to any financial services professional-from individual representatives to executives of large financial services companies-who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

Author: Jay Nagdeman
ISBN-10: 0470410795
ISBN-13: 9780470410790
Publisher: Wiley
Language: English
Published: 04/27/2009
Pages: 288
Format: Hardcover
Weight: 1.03lbs
Size: 9.28h x 6.02w x 1.01d
By Jay Nagdeman
By Jay Nagdeman
x
JAY NAGDEMAN is President of Suasion Resources, Inc., a specialized organization that provides marketing consulting services exclusively to clients in the financial services industry. Mr. Nagdeman has held successive positions as director of investment research, director of investment management and director of marketing for major investment organizations. For many years, he was a contributing editor to Barron's. For more information, visit www.financialservicesmarketingbook.com

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