The Profit Impact of Marketing Strategy Project: Retrospect and Prospects by Farris, Paul W.

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects (Hardcover) (ISBN-13: 9780521840538)

Author: Paul W. Farris
Product Type: Books
Format: Hardcover
$102.00
$102.00
$102.00
Subtotal: $102.00
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects by Farris, Paul W.

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

$102.00
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects by Farris, Paul W.

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

$102.00
Format: Hardcover
Description
Description
x
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.

Author: Paul W. Farris
ISBN-10: 0521840538
ISBN-13: 9780521840538
Publisher: Cambridge University Press
Language: English
Published: 11/04/2004
Pages: 326
Format: Hardcover
Weight: 1.41lbs
Size: 9.28h x 8.24w x 0.99d

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