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This fascinating work provides an up-to-date examination of shifts in the nature and impact of TV and video watching that has largely been driven by non-linear TV and video services online.
Barrie Gunter is Emeritus Professor of Media at the University of Leicester. He is the author/editor of more than 80 books on media, marketing, management and psychology topics and has specialised in the study of television audiences within the academic world and broadcasting industry.
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Take 20% off your first order
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