The Psychology of Micro-Targeted Election Campaigns by Madsen, Jens Koed

The Psychology of Micro-Targeted Election Campaigns (Hardcover) (ISBN-13: 9783030221447)

Vendor: Jens Koed Madsen
Product type: Books
Format: Hardcover
$109.99
$109.99
$109.99
Subtotal: $109.99
The Psychology of Micro-Targeted Election Campaigns by Madsen, Jens Koed

The Psychology of Micro-Targeted Election Campaigns

$109.99
The Psychology of Micro-Targeted Election Campaigns by Madsen, Jens Koed

The Psychology of Micro-Targeted Election Campaigns

$109.99
Format: Hardcover
Description
Description
x
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person.
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.

Author: Jens Koed Madsen
ISBN-10: 303022144X
ISBN-13: 9783030221447
Publisher: Palgrave MacMillan
Language: English
Published: 10/09/2019
Pages: 395
Format: Hardcover
Weight: 1.42lbs
Size: 8.27h x 5.83w x 0.94d
By Jens Koed Madsen
By Jens Koed Madsen
x
Jens Koed Madsen is a senior research assistant at the University of Oxford, UK, a fellow of the Oxford Martin School, The Institute of New Economic Thinking and an associate of St. Catherine's College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.

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