The Psychology of Virality: Cracking the Code of Online Fame (Paperback) (ISBN-13: 9789334292787)

The Psychology of Virality: Cracking the Code of Online Fame delivers a clear and insightful journey into the mechanisms that shape digital attention, influence, and rapid content spread. Drawing from psychology, neuroscience, storytelling, and platform dynamics, the book explains why people share, how emotions drive engagement, and what makes certain ideas explode across the internet. It distills complex concepts into practical insights that creators, marketers, and brands can immediately apply, while also examining the cultural, ethical, and technological forces that define modern virality. Designed for anyone looking to understand or leverage the attention economy, this book offers a strategic, human-centered perspective on achieving meaningful impact in an ever-evolving digital world.