The Public Relations Writer's Handbook by Aronson, Merry

The Public Relations Writer's Handbook (Hardcover) (ISBN-13: 9780787986315)

Vendor: Merry Aronson
Product type: Books
Format: Hardcover
$40.00
$40.00
$40.00
Subtotal: $40.00
The Public Relations Writer's Handbook by Aronson, Merry

The Public Relations Writer's Handbook

$40.00
The Public Relations Writer's Handbook by Aronson, Merry

The Public Relations Writer's Handbook

$40.00
Format: Hardcover
Description
Description
x
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Author: Merry Aronson, Don Spetner, Carol Ames
ISBN-10: 0787986313
ISBN-13: 9780787986315
Publisher: Jossey-Bass
Language: English
Published: 03/30/2007
Pages: 368
Format: Hardcover
Weight: 1.23lbs
Size: 9.12h x 6.48w x 1.29d
By Merry Aronson
By Merry Aronson
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Merry Aronson is the founder and director of MerryMedia, a Los Angeles-based entertainment marketing and PR firm. She has worked as a journalist, entertainment publicist, and network television promotion executive, and has taught PR writing at New York University and University of California, Los Angeles.

Don Spetner is senior vice president for Global Marketing and Communications at Korn/Ferry International. He was named an "Industry All Star" by Inside PR magazine, and his essays on communications have been published in The Journal of Corporate Public Relations and PRWeek.

Carol Ames teaches entertainment studies and public relations on the faculty of California State University, Fullerton. She is an experienced independent public relations professional and executive producer of movies for television.

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