The Publisher's Direct Mail Handbook by Bodian, Nat G.

The Publisher's Direct Mail Handbook (Hardcover) (ISBN-13: 9780894950797)

Vendor: Nat G. Bodian
Product type: Books
Format: Hardcover
$61.00
$61.00
$61.00
Subtotal: $61.00
The Publisher's Direct Mail Handbook by Bodian, Nat G.

The Publisher's Direct Mail Handbook

$61.00
The Publisher's Direct Mail Handbook by Bodian, Nat G.

The Publisher's Direct Mail Handbook

$61.00
Format: Hardcover
Description
Description
x
This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

Author: Nat G. Bodian,Unknown
ISBN-10: 0894950797
ISBN-13: 9780894950797
Publisher: Greenwood
Language: English
Published: 12/31/1987
Pages: 288
Format: Hardcover
Weight: 1.56lbs
Size: 10.00h x 7.00w x 0.69d
By Nat G. Bodian
By Nat G. Bodian
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NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.

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