The Rebel Rules: Daring to Be Yourself in Business (Paperback) (ISBN-13: 9780684865164)

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.
The Rebel Rules will show you how to:

• Tap into your natural talents and focus on what you can control
  
• Build a fanatical customer base and create great buzz
  
• Engage employees and encourage them to break the rules
  
• Kick butt in business and still have a life
  

With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.

Author: Chip Conley
ISBN-10: 0684865165
ISBN-13: 9780684865164
Publisher: Fireside
Language: English
Published: 01/01/2001
Pages: 288
Format: Paperback
Weight: 0.81lbs
Size: 8.54h x 5.53w x 0.78d

Review Citation(s):
Lambda Book Report 06/01/2001 pg. 47