The Regional Multinationals (Hardcover) (ISBN-13: 9780521842655)

Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

Author: Alan M. Rugman
ISBN-10: 0521842654
ISBN-13: 9780521842655
Publisher: Cambridge University Press
Language: English
Published: 01/03/2005
Pages: 290
Format: Hardcover
Weight: 1.57lbs
Size: 9.98h x 6.92w x 0.88d