The RESPONSE Agency Guide to Direct Mail (Paperback) (ISBN-13: 9781304750792)

What you need to know for effective direct mail: - What works? - What doesn't? - Mailing lists and how to choose them - 25 response-building secrets - What's a "good" response? - How to track results - 5 steps for getting started

Author: Steve Cuno
ISBN-10: 1304750795
ISBN-13: 9781304750792
Publisher: Lulu.com
Language: English
Published: 06/04/2012
Pages: 44
Format: Paperback
Weight: 0.17lbs
Size: 9.00h x 6.00w x 0.11d