The Responsive Chord: The Responsive Chord: How Media Manipulate You: What You Buy... Who You Vote For... and How You Think. (Paperback) (ISBN-13: 9781633536050)

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

Author: Tony Schwartz
ISBN-10: 163353605X
ISBN-13: 9781633536050
Publisher: Tma Press
Language: English
Published: 01/10/2017
Pages: 196
Format: Paperback
Weight: 0.60lbs
Size: 8.90h x 5.91w x 0.55d