The Responsive Public Library: How to Develop and Market a Winning Collection (Paperback) (ISBN-13: 9781563086489)

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library--its collection--the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

Author: Sharon L. Baker, Karen L. Wallace
ISBN-10: 1563086484
ISBN-13: 9781563086489
Publisher: Libraries Unlimited
Language: English
Published: 01/10/2002
Pages: 364
Format: Paperback
Weight: 1.70lbs
Size: 10.04h x 7.10w x 0.94d

Review Citation(s):
American Reference Bks Annual 01/01/2003 pg. 269