The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling (Paperback) (ISBN-13: 9781934683040)

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn - The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling - Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store - Ways to increase every sales associate's ATS, Average Transaction Size - Ways to increase every sales associate's UTS, Units Per Transaction - The greatest opening line ever written with proven results - The four words that increase a retailer's sales by 4 to 7 percent almost immediately - The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly

Author: Matthew Hudson, Rick Segel
ISBN-10: 1934683043
ISBN-13: 9781934683040
Publisher: Specific House
Language: English
Published: 05/04/2011
Pages: 186
Format: Paperback
Weight: 0.41lbs
Size: 7.81h x 5.06w x 0.40d