The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business (Paperback) (ISBN-13: 9780749484729)

The retail market in the UK is worth more than 400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Author: Rowland Gee, Danny Sloan, Graham Symes
ISBN-10: 0749484721
ISBN-13: 9780749484729
Publisher: Kogan Page
Language: English
Published: 05/28/2019
Pages: 272
Format: Paperback
Weight: 0.85lbs
Size: 9.21h x 6.14w x 0.74d