The Rhetoric of Signs (Hardcover) (ISBN-13: 9781480866201)

The Rhetoric of Signs is a collection of essays that seeks to integrate the ideas of Charles Sanders Pierce, Mikhail Bakhtin and Kenneth Burke to develop a comprehensive theory of communication. It examines how Piercian semiotics, Bakhtinian dialogism and Burkes dramatism are used jointly in the construction of various genres of speech to achieve successful communication in both everyday interactions and in momentous international relations.